Rich Strike was born from one of the greatest underdog stories the horse world has ever seen. Inspired by the long-shot Thoroughbred who shocked the world and outran every odd stacked against him, this brand is for every horse girl who has ever been underestimated — and refused to quit anyway.

Every piece we create is built on that story — a reminder that the underdog isn’t weak… she’s simply underrated.

Rich Strike is for the dreamers, the do-ers, the horse lovers, and the cowgirls rewriting their own odds.
A brand for anyone who believes that with enough try, even the long shot can win.

Welcome to Rich Strike.
Where the underdog becomes the history maker.